This is an active role. If you know GA4 like the back of your hand and want to fast-track your personal growth then you could be who we’re looking for! If this isn’t quite you, then please apply for the equivalent “talent pool” role on dmpgteam.com/joinus

If you have

• GA4: 1,3 or 5+ yrs experience working directly within Google Analytics, including substantial GA4 experience, and:

• Experience with a tag management system at the conceptual / use case level

• Deep understanding of GA4 features/functionalities

• High level of confidence in building custom and complex reports in GA4, to a level sufficient for you to train others on this

• Experience designing GA4 implementations and briefing developers on the finer points of this

• A self-starter attitude: you won’t wake up each morning with a pre-baked task list and there won’t be anyone looking over your shoulder checking your work. Your success in this role will be determined by your ability to manage your timelines and work proactively to drive standards forward. If you are the sort of person who works best with a detailed task list laid out before you then this probably isn’t the role for you.

• Personality: a proactive by default mindset, a sense of humour (seriously, this is important) and a palpable yearning to become much better.

• UK based only

Then this could be the best place in the world for your career

The DMPG Mission

We are a highly experienced team, dedicated to maximising client value return on data & technology. We’ve managed to do this better than anybody else for 10yrs running by:

• Knowing digital data & the customer experience better than anyone

• Hiring the best people (see Benefits)

• Working honestly (we never over-sell or under-deliver & operate as part of our clients’s teams)
  

What we do

Our core enablement services cover six key components within two service strands:

DATA COLLECTION

1.  Data layer strategy, design and implementation
2. Tag management strategy, deployment and maintenance
3. Analytics strategy, implementation and insights support

DATA ACTIVATION

4. Conversion rate optimisation strategy, execution and insights support
5. Personalisation strategy, execution and insights support
6. Omni-channel digital customer experience journey orchestration

We typically start working with a client on one distinct problem (e.g. a new Analytics implementation) and then quickly demonstrate the value of broader engagement (e.g. by delivering impactful insight based on newly reliable data or by setting up a few quick win CRO/P tests).

The cornerstone of all our services is accurate data, matched with evolving business needs & trusted by the entire organisation.

Our Three Role Types

• Engineers (people who write code)

  • 90% of time spent on your subject matter

  • 10% of time spent on calls & comms

• Enablement Leads (people who manage client accounts)

  • 40-60% of time spent on primary subject matter expertise (e.g. Analytics)

  • 15-25% of time spent on secondary subject (e.g. CRO program planning)

  • 15-45% of time spent managing clients & your delivery team (increasing with seniority)

• Enablement Specialists (somewhere in the middle - typically managing individual projects within accounts)

  • More time for primary subject

  • Secondary subject is not required but will be arranged if desired

  • 10-20% of time spent managing projects & DMPG delivery team

The Role  - Senior/ Base/ Junior Enablement Specialist

The Enablement Specialist (ES) is focused on building their core skillset & engaging with clients as necessary to execute on this. The ES might run an implementation project, an Insight contract or a CRO/ Personalisation roadmap and would act largely autonomously within this role. On all accounts there will also be an Enablement Lead, who is ultimately responsible for the holistic sentiment & direction of the client.

On a simple project (say an Analytics implementation), the ES would typically run the day-to-day, with the EL’s role existing primarily at project start (getting things going) and project close (guaranteeing positive sentiment & planning for the future).

The sort of person who thrives in the ES role typically loves their specialism too much to tolerate lots of client management, but at the same time needs to see a bit of the bigger picture to really enjoy their work. If you are put off by the idea of always feeding into an EL’s plan or having to deal with some aspects of client management, then this role is probably not the best fit for you.

Responsibilities

In this role, you will report to the COO, who will support you on all client tasks and ensure you’re getting the best possible support from the team to deliver for your clients & accelerate your career. Your day-to-day responsibilities will include:

• Being the primary interface for our clients within your own subject specialism.

• Ensuring all client requirements are understood, documented and validated, drawing on your experience to help define requirements.

• Manage the client delivery of tasks related specifically to your primary subject area:

  • Data Collection (inc. analytics implementation)

• Turning business requirements into tool-specific implementation plans

• Creating detailed solution design reference documents

• Building implementation/deployment plans

• Configuring the tools (channel grouping, dimensions, metrics etc.)

• Working with the internal and external team members to manage the implementation process

• Working with the internal team members and client stakeholders to ensure all parties are completing their tasks to achieve the overall deliverable on time

• Supporting the development team to ensure QA is completed to the highest standard

• Creating segments, calculated metrics and performance dashboards to ensure all reporting requirements are met

• Proactively engaging with clients to continually enhance data collection and usage

• Ability to support COO and the client on their digital experience strategy and tool selection

• Ability to provide training support to your clients based on your advanced capabilities/experience of the core tools we use

Your ESSENTIAL skills and experience

Technical

• 1, 3 or 5+ years (resp.) Google Analytics, including extensive use of admin functions & reporting

• Conceptual understanding of Data Collection AND Data Activation, sufficient to allow you to describe the value of your own specialism within this ecosphere.

• Proficient in google / microsoft office tools inc. spreadsheets and slide decks

Personal

• Proactive by default

• Excellent communication skills - verbal, written & presentation material + delivery

• Excellent task management skills & comfort in triaging a long task list

• Enjoys working in a fast-paced, team environment

• Sense of humour

Salary and benefits

We have a 95% offer acceptance rate and no candidate has ever turned down a DMPG job offer in favour of another comparable agency role.

0% staff turnover in 2023

This has helped us to build the best team in the business and is built on

• Absolute meritocracy*

• Maximal working flexibility

• Rapid development paths (30% YoY growth means nobody has ever had to wait for a promotion that they’re personally ready for)

• & an extremely warm, friendly environment

*We use transparent salary bands, extremely detailed personal development feedback & an OKRs Impact Points framework for measuring & returning personal value creation to make sure you get back what you put in, and you’re never waiting for a promotion that you deserve.

Benefits include:

• Junior ES: up to £50.5K

• Base ES: £50.5k - £61.5k

• Senior ES: £61.5 - £72.5

• Lead ES: £72.5+k+*

• Unlimited bonus (up to 10%, 15% & 20% commonly achieved & absolute control over this via our OKRs Impact Points framework

• 7% Pension

• Private Medical Cover

• £2k* Annual Health and Wellbeing Budget (will be provided Pro Rata)

• Unlimited Training & Development Budgets

• £5k* Limit on Cycle to Work Scheme

• 4.5 day Working Week

• Flexibility in Working Hours/Location

• Summer & Winter Parties

• Zero Politics or Bureaucracy

*amounts quoted are for the UK role. Salaries for non-UK roles are typically scaled according to local factors.

Location

Home-based (Remote), with the option of joining one of our monthly Central London meetups or more regular ad-hoc weekly coworking sessions.

This is a UK-only role*

Summary

This is a chance to be part of a growing team delivering real value for major clients. We are in most cases considered as an extension of our client’s team and as such enjoy effective and long-standing working relationships. You should be motivated to make a real difference to all client engagements and to deliver best value through excellence.